Oliver Tree Design

Freelance Graphic & Web Designer in Chicago, IL

RECENT PROJECT
LOGO: "CHANGING THE COURSE: BUILDING AN ANTIRACIST EDUCATION" VIDEO PODCAST
Created for a video podcast produced by Noble Schools, a charter school network in Chicago, IL. In this design, my focus was creating a logo that would be professional while also creating a feeling of change and movement that aligned well with the podcast's goals of telling the story of how Noble is building antiracist classrooms.

I used a dynamic, moving arrow to convey that sense of change and moving forward around obstacles. I also used the familiar construction sign shape to communicate that this podcast is about building something new. For the podcast cover, I used background imagery of a street as a nod to the urban nature of education in Chicago. Lastly, I used familiar education symbols like books and graduation caps to convey the educational nature of the podcast.

I made the logo with different usages in mind: podcast cover, apparel, social media, etc. I also conformed to Noble Schools' brand guidelines with color and font.



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